Crafting captivating brand experiences and drawing the gaze of attendees hinges greatly on exhibition stand design. Yet, amid the quest for visually arresting designs, one element must never be sidelined: structural engineering. By infusing robust structural engineering principles into the design journey, builders of exhibition stands can guarantee not just aesthetic allure but also safety. This convergence ensures successful and lasting impressions for exhibitors and visitors alike. In this blog, we'll explore the significance of structural engineering in exhibition stand design, emphasizing the creation of both secure and visually stunning stands. In this blog, we will delve into the importance of structural engineering in exhibition stand design, with a focus on creating safe and visually striking stands.

Importance of Structural Engineering in Display Design:

When it comes to exhibition stand design, structural engineering forms the backbone of a stand's stability and durability. It involves the application of engineering principles to analyze and design the stand's framework, taking into account factors such as load-bearing capacity, weight distribution, and overall stability. By employing sound structural engineering principles, exhibition stand builders can ensure that the stands can withstand the dynamic loads and foot traffic experienced during exhibitions, minimizing the risk of accidents or collapses.

Exhibition stands, product displays, and pop-up displays are not mere temporary structures. They are dynamic environments that require careful consideration of safety and functionality. In ArchiEng, we start by analysing loads, materials, stability, rigidity and structural systems to ensure that these stands are not only visually stunning but also safe and resilient. Most of the time, the stand will also be modelled and analysed in Finite Element Analysis software to ensure the calculation and modelling matches. By employing advanced analysis techniques and innovative design solutions, we can create stands that withstand the rigors of use while captivating audiences.

Example of the client's design and the finite element analysis model from SPACEGASS.

Enhancing Safety:

Safety is paramount in stand design, particularly in crowded exhibition environments. Structural engineers utilize their expertise to assess the structural stability and load-bearing capacity of stands, taking into account factors such as live loads, wind forces, crowd loads, internal pressure, seismic loads and many others. By conducting thorough structural analyses and implementing robust design measures, engineers can mitigate risks of collapse, risk of tipped over and risk of failure, ensuring the safety of exhibitors and visitors alike.

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Visual Impact:

While safety is paramount, visual impact is equally important in stand design. We believe in finding a solution between art and science, and often collaborate closely with designers to translate creative visions into structurally feasible solutions. By incorporating innovative shapes, dynamic lighting, and interactive elements, engineers enhance the aesthetic appeal of stands, attracting attention and fostering engagement. Utilizing advanced design software and fabrication techniques, engineers bring bold concepts to life, leaving a lasting impression on attendees.

Compliance with Australian Standards:

In Australia, regulatory compliance is a cornerstone of structural engineering practice. Exhibition stands must adhere to a comprehensive set of Australian Standards to ensure public safety and structural integrity. We play a crucial role in navigating these standards, offering expertise in areas such as wind loading to AS1170 series, structural design to AS4600 or AS1684, fire safety, and accessibility requirements. By staying abreast of evolving regulations and conducting thorough assessments, engineers ensure that stands meet all necessary compliance criteria, mitigating legal risks and ensuring a seamless exhibition experience. Since 2024, we see more and more request for Regulation 126 and Form 15 Certification of Compliance. And nearly all exhibition event organisers are seeking these certificates prior to starting any work on the activation spaces.

Conclusion

In the fast-paced world of exhibitions and product displays, the fusion of safety, visual impact, and compliance is essential. Structural engineering serves as the bedrock of stand design, providing the expertise needed to create innovative, resilient structures. By prioritizing safety, enhancing visual appeal, and achieving compliance with Australian Standards, engineers empower exhibitors to showcase their products with confidence, leaving a lasting impression on audiences. As we continue to push the boundaries of design, let us recognize the indispensable role of structural engineering in shaping the future of stand architecture in Australia.

Australia stands at the forefront of the exhibition industry, with its vibrant trade shows and world-class exhibitions. Exhibitors in Australia have access to numerous exhibition companies and booth builders that specialise in creating exceptional stands. These companies combine with our structural engineering expertise, we can deliver standout exhibition stands that meet the high standards of the industry. From concept development to on-site installation, embraces the principles of structural engineering to ensure safe, visually appealing, and impactful stands. So, whether it's in Melbourne or elsewhere, remember that a strong foundation of structural engineering is key to designing safe and visually striking exhibition stands that elevate brands and engage audiences.

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